Email marketing software can manage your contact lists, help you design and send compelling emails, and track whether these were opened and read. O...

There's some perception in the market that email is becoming outdated and that it's being replaced by new channels such as social media, chat, SMS,...

The good news is that the cost to reach prospective customers via email is generally low, while the profit potential is high. Estimates of the typi...

As we mentioned earlier, one significant change in email marketing has been increased engagement on mobile devices rather than PCs. Mobile users ac...

Another modern trend in email marketing tools is integration with other systems, most notably CRM and e-commerce tools. Some of the more advanced e...

Artificial intelligence (AI) has become a big part of many digital marketing efforts, and email is no exception. AI improves email marketing mechan...

The best email marketing services offer custom autoresponders. These help you stay in touch with your contacts with automatically generated emails...