The seven Ps of marketing—sometimes referred to as the marketing mix—include product, place, price, promotion, people, physical evidence and process.

Many consider the product to be the most important of the four Ps of marketing. That being said, even excellent products can only be successful if...

The four Ps of marketing are product, place, price and promotion. In an article in Advertising Age, Bob Lauterborn introduced the four Cs, which he...

The purpose of the four Ps of marketing is to help businesses create a viable, complete strategy for selling goods and services. The four Ps are es...